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Research papers

The use of postal questionnaire measures in international research

This paper will use material from three studies to demonstrate that, even at low levels of participation, postal surveys can be used for rapid and reliable feedback.

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Author: Allen Cooper
Company: British Broadcasting Corporation (BBC)
June 15, 1984
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Citation

Cooper, A. (1984a, June 15). The use of postal questionnaire measures in international research. ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/the-use-of-postal-questionnaire-measures-in-international-research